An interview with Tania Dsouza
I recently had the pleasure of chatting with the amazingly talented, Tania Dsouza, Creative Technology Director/Entrepreneur in Residence at BVK. Dsouza holds a Master’s in Innovation from Cranfield, U.K., and a Master’s in Technology from Touro in New York. She is driven by purpose to help people, and solve problems through innovation and emerging technology.
Serene Mireles: Tell me about yourself. You have a long, impressive career history. How did you get started?
Tania Dsouza: I started out in the advertising space. I have a lot of brand experience. I worked with some big agencies in the beginning years of my life, from Ogilvy, Young & Rubicam, to MKTG in Dubai, India. Then I moved on from print and packaging design to experiential and media marketing in Dubai. I changed careers and I did my Master’s in innovation. I did a little bit of entrepreneurship, engineering, design history, business, and that’s where I kind of got into design, user experience, human centered design, human interaction, product innovation—everything innovation—UX innovation. Not UX just for web, but product.
Then I went into event design—events and experiences and festivals in India. I did an event like Coachella. I created the concept for the event. It was a lifestyle and social festival in India, so creating the intellectual property for the agency, curating it, designing the presentation, putting a business-product mindset to it as well. I created it like a brand, and then pitched that and marketed it to sponsors and brands.
I also saw that I had a gap with understanding technology, so I did a Master’s in Technology in New York. That’s where I learned web development, and I did back end development as well, so I know database management and SQL. I don’t actually code, but I studied it, so now I understand it.
At my company I’m an entrepreneur in residence. I develop products and intellectual properties for our clients. I’m also a designer, so I design the user experience, and I do a little bit of everything when we develop products. My main job is to support the creative. We do advertising campaigns. We come up with a platform, and then I support with experiential ideas wether it’s AR/VR or voice. How do you bring the idea to life through interactivity? I know a little about artificial intelligence, blockchain, personalization, any kind of new technology, emerging technology—that’s my job. I educate the agency on emerging technologies. It’s very difficult to teach somebody about new technology, but if I have an idea, and I can demo it, it’s so much easier for them to understand the tool, and then they can understand how to make it.
Sometimes you have to be bold and step out.—Tania Dsouza
Mireles: What is your passion, and how do you live your Why?
Dsouza: I really love entrepreneurship. I love coming up with new ideas and solutions, and seeing the ideas come to life. I’m really passionate about innovation and solving problems, and I’m passionate about the people in Milwaukee. How do we solve the problem of segregation, what idea can I bring to the table, how can I help support or bridge some gaps? That’s where my heart is and my long-term goal.
I love expressing creativity through technology. That’s what I do in my job. Entrepreneurship comes naturally to me, and they encourage it at my job, so I really like that. I love coming up with ideas, and when someone else is like “we can use this,” and we can work together, and we can solve this problem—I love that—it makes me very happy. I feel very energized sharing ideas. I don’t have to get credit for it. I love collaborating and brainstorming!
My main strength is ideation, and the other is strategic thinking, so just being around people, and seeing solutions come off, like a very startup mindset. How do you cut through the clutter of traditional thinking and bring new, fresh thinking? Like, why do we have to do it that way? I like to look to other industries, look at user behavior, understand how people behave in a specific area, and bring that same behavior into different products. How do people behave, and how can we build the technology to match people’s behavior?
It’s easier to work this way instead of copying how it’s always been done, then we’ll never have change. Sometimes you have to be bold and step out.
I don’t pursue success, I pursue purpose. How can I add value to the people around me? How do I impact the people around me?—Tania Dsouza
Mireles: What has helped you achieve success?
Dsouza: That’s a really simple answer. It’s personal, but I just think my faith in God. Im a Christian, I love Jesus. He’s been the one that has brought me through everything, and I learn, and I grow. I feel like it’s how you look at things. There’s going to be good that comes out of everything. That mindset helps you to not think about past, or anything that is wrong with your past—you can actually move forward. I feel like that’s something that I treasure, and I feel like I’ve grown in that.
I don’t pursue success, I pursue purpose. How can I add value to the people around me? How do I impact the people around me? If I can grow emotionally, and the people around me are thriving, then that’s good. I feel like that’s my purpose. That’s why I want to help the city of Milwaukee. What can I do to solve problems. I want to be an instrument wherever I can. I’m not really pursuing success. That’s how I walk. Even at my job, it’s never like “that’s not my job. I’m not going to do it.” Integrity and being ethical, I feel, contributes to the result—you are reaping what you are sowing, and good comes out of that. That’s how I pursue success.
I look for wise people and try to walk with them, so I can learn from them and grow.—Tania Dsouza
Mireles: Have you had any mentors or a support system along the way?
Dsouza: I have mentors, and people that I look up to—like all the women in my life that I want to be like. I want to grow into a better mom, or a director, or a better colleague. I’m not perfect, I like reading my Bible, and I look for wise people and try to walk with them, so I can learn from them and grow.
Mireles: There are a lot of diversity gaps in tech in Milwaukee, and across the whole field. How do you think diversity betters the tech field?
Dsouza: I’ve traveled so much. I’ve worked with all nationalities. You realize that everyone is different from you, and everyone has their own opinions, and it’s okay. When you’re in a team, and it’s not a diverse team, you’re not used to having someone different, so there’s a barrier of not being able to connect with other people. It’s going to be difficult for you to connect with somebody if you’re not used to being around people who are different from you. There is a breakdown in that basic human connection. We’re not able to understand each other’s jokes, we’re not able to connect, we’re not able to laugh together. It’s really difficult to work together. There are so many barriers to share ideas. When you can experience diverse thinking, and diverse people—all nationalities, you get so used to being around one another that you don’t even notice that you’re different. When you have diverse perspectives, you have better ideas, you can all work better together, and it’s so much easier to get stuff done.
Mireles: You share a lot of the same goals as Jet Constellations and the Milky Way Tech Hub Initiative. We’re working to transform Milwaukee into a tech hub that represents the city’s diverse population. How do you think you can contribute to this initiative?
Dsouza: It’s so easy to connect people together who share a common interest. I love connecting people. I think that would be a really good way to get people together, unify people, and enjoy one another. How can we be more inclusive, how can we design for different people, how do we connect with people differently? I just want to help and solve wherever I can!